Drain Stopper Refresh
Rational
This package refresh repositions the product for secondary or children’s bathrooms by shifting the visual style to feel more playful and approachable. A simplified color palette helps the package stand out against busy hardware store shelves, while imagery of a bubble bath shows the product in use. The dynamic typography follows the curves of the bubbles and waves, reinforcing the bath theme and adding visual interest.
This package refresh repositions the product for secondary or children’s bathrooms by shifting the visual style to feel more playful and approachable. A simplified color palette helps the package stand out against busy hardware store shelves, while imagery of a bubble bath shows the product in use. The dynamic typography follows the curves of the bubbles and waves, reinforcing the bath theme and adding visual interest.
Credit
Text and product - DBHL,Inc.
Text and product - DBHL,Inc.
Take a Look at the Flats
Process
